The Latest

Apr 18, 2014 / 2 notes

Flashback! Big truck from CK back in October 2011. This clip debuts today, Chad said it never made a part but the pic made the @ridebmx issue 179. @chad_kerley !!! #premiumbmx

Apr 14, 2014 / 2 notes

British Royal King William & Kate Middleton visited the town of Cambridge, New Zealand home of Premium’s Josh de Reus. The local riders celebrated with a day out riding.

Riders featured: Josh de Reus, Michael Reid, Sam Hardy, Lucian Webb and Daniel Smith.

Filmed & Edited by : Michael Reid

German young gun @felix_prangenberg scored the @freedombmx_mag basics cover roasting a tuck on his CK set up. Congrats dude. #premiumbmx
Apr 10, 2014 / 2 notes

German young gun @felix_prangenberg scored the @freedombmx_mag basics cover roasting a tuck on his CK set up. Congrats dude. #premiumbmx

Love this Premium snap back. #sprocketrocket #premiumbmx
Apr 9, 2014 / 2 notes

Love this Premium snap back. #sprocketrocket #premiumbmx

Our new print ad in @ridebmx issue 199 featuring @markitbmx Am @blakepeters_sd shot by @jcobbs #aurora2 out now! #premiumbmx
Apr 8, 2014 / 4 notes

Our new print ad in @ridebmx issue 199 featuring @markitbmx Am @blakepeters_sd shot by @jcobbs #aurora2 out now! #premiumbmx

#CK @chad_kerley chocolate sent in by @wattzup from Australia. #premiumCK
Apr 6, 2014 / 2 notes

#CK @chad_kerley chocolate sent in by @wattzup from Australia. #premiumCK

Check out Premium Am @blakepeters_sd getting dipped on dirt. Shot by Premium Pro @connor_lodes #premiumbmx
Apr 4, 2014 / 18 notes

Check out Premium Am @blakepeters_sd getting dipped on dirt. Shot by Premium Pro @connor_lodes #premiumbmx

Dialed looking Premium Subway from Indonesia @ajikurniawan_dstc tag us in your premium bike and we may just post it up. #premiumbmx
Apr 2, 2014 / 3 notes

Dialed looking Premium Subway from Indonesia @ajikurniawan_dstc tag us in your premium bike and we may just post it up. #premiumbmx

#regram @chad_kerley hooked up rapper #macmiller @larryfisherman with his all gold CK setup! #premiumbmx #markit
Apr 1, 2014 / 1 note

#regram @chad_kerley hooked up rapper #macmiller @larryfisherman with his all gold CK setup! #premiumbmx #markit

That’s What’s Up video premiere Saturday in Brisbane, Australia. @brockolive will be there at Fairfield and at a the premiere. Go say G’day and grab a copy of the new video by @therealbigsalad and #2020bmxmagazine
Mar 28, 2014 / 1 note

That’s What’s Up video premiere Saturday in Brisbane, Australia. @brockolive will be there at Fairfield and at a the premiere. Go say G’day and grab a copy of the new video by @therealbigsalad and #2020bmxmagazine